Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
Understand the importance of digital channels and strategies and know how to use SEO, paid search, content, advertising and email to drive customer engagement.