
Karen Bergin
Professional Diploma
“If you’re doing it online like I did, properly allocate time. Pretend as though you have class at a set time every week and make no other plans at that time. It will allow you absorb the information at a reasonable rate and leave you plenty of time to study at the end.”
Tell us a bit about your experience before getting your certificate?
In terms of academic career – I previously did a BA in Geography & Mathematics in Maynooth University, an MSc in Sustainable Rural Development in UCD and an MSc in Cyberpsychology in IADT Dun Laoghaire.
Up until my move to UNICEF Ireland, I had worked in the education/training sector for a number of years.
What influenced your decision to study digital?
Through my work with UNICEF I was looking more and more towards digital as a fundraising tool. I knew some of the basics, but I thought some formal training in the area would greatly benefit me, and the children I fundraise on behalf of.
Why did you choose to study the Professional Digital Marketing Certification?
I did some research online and contacted a number of different organisations who run courses in digital marketing. Ultimately, I was happy with the Digital Marketing Institute’s costs, industry lead tutors and reputation.
Since completing the course, how has your Career progressed?
I still work for UNICEF Ireland, however when I did the course I was the Direct Marketing Executive. I since went on to become the Direct Marketing Manager and I am now the Direct Marketing and Digital Manager.
Is there any advice you would give to new students?
If you’re doing it online like I did, properly allocate time. Pretend as though you have class at a set time every week and make no other plans at that time. It will allow you absorb the information at a reasonable rate and leave you plenty of time to study at the end.
In one word, how would you describe your time doing the course?
Practical.
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