Many salespeople struggle to accurately qualify leads, resulting in wasted efforts pursuing unqualified prospects. Without a consistent qualification process, they spend too much time on opportunities unlikely to close. This training equips learners to effectively qualify for higher sales conversion rates. They'll learn the three key goals of qualification and how to strategically classify leads based on buyer readiness.

Participants will explore identifying the four types of buying influencers and get their buy-in. The training covers implementing a structured qualification methodology to focus efforts on legitimate, high-potential deals. With these skills, salespeople can pursue real buyers and maximize time spent on revenue-generating activities.
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Learning Objectives