Resolving Concerns & Objections

Many salespeople struggle with confidently resolving customer concerns and objections, which can stall or derail promising deals. Without effective strategies for addressing objections, hard-earned leads and opportunities slip away. This training equips learners to deftly handle and overcome sales objections.

They'll learn to differentiate true objections from conditions for not buying and apply psychological tactics to reframe concerns. Participants will practice anticipating objections and planning persuasive responses. The training covers dos and don'ts, as well as four rules for resolving major account objections. With these skills, salespeople can alleviate buyer uncertainties, regain commitment, protect margins, and close more sales successfully.
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Learning Objectives